New Outpost Offers Summer Travelers Destination To Stock Up on Charging Necessities

Playa Vista, Calif. – June 29, 2016Belkin® and Hudson Group today announced Belkin’s first foray into a brick and mortar retail space in the highly trafficked and newly renovated Terminal 6 at Los Angeles International Airport (LAX). The store will feature a charging station and the Belkin line of must-have tablet and smartphone accessories like chargers and cables, screen protectors and more, to ensure that no one has to board a flight without a fully charged and protected device.

As the first brick-and-mortar store for Belkin in an International airport, the store opening marks a milestone for the company that has been a part of the Los Angeles business community for more than 30 years. The Belkin store at LAX opened in May 2016 and is already serving busy commuters with all their travel needs.

“With the opening of our first retail store at LAX, we are excited to introduce the world to the latest Belkin products in one place,” said Erik Burgers, director of sales, Belkin. “LAX is a major international travel hub, which made it the ideal destination for a Belkin store. As we continue to innovate in the accessories market, this outpost will be a great place for consumers to stock up on the latest chargers and other travel must-haves to power and protect all of their mobile devices.”

Just this year, Terminal 6 at LAX underwent a renovation, adding restaurants Blu2o, Osteria by Fabio Viviani, Starbucks Evenings, The Habit Burger Grill, The Marketplace by Wolfgang Puck, and Wahoo's Fish Taco. The Belkin store is located next to Mac Cosmetics and open from 6 a.m. – 12 a.m. daily.

“Hudson Group has increased the amount of in-store space for electronics consistently each year for the past four years,” said John Bradley, merchandising, Hudson Group. “Consumer electronics accessories are a big seller across the board – especially charging and device protection products. With airport officials predicting a record of 24.5 million passengers passing through the airport this summer, it’s the perfect time to collaborate with Belkin to open a stand-alone storefront in one of the busiest terminals at LAX. We look forward to helping customers and being the traveler’s best friend.”

About Belkin
Belkin makes people-inspired products that harness the power of technology to connect people and the experiences they love. The Belkin award-winning product lines include Valet™ Charge Dock for Apple Watch + iPhone, QODE™ keyboards, and a broad range of cable and power products. The Company’s product offerings are designed to create a personal, efficient and enjoyable experience for people to use technology, whether they are at home, school, work or on the go. A privately held company founded in 1983, Belkin has more than 1,500 employees in more than 30 countries around the world.

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About Hudson Group
Hudson Group, the largest travel retailer in North America, is a wholly-owned subsidiary of international travel retailer Dufry AG (DUFN) of Basel, Switzerland. Hudson Group operates over 950 Hudson, Hudson News, Hudson Booksellers, cafes, specialty retail and duty free shops in 83 airports and transportation terminals in the United States and Canada, and operates in 24 of the top 25 airports nationally. Dufry operates over 2,200 stores in more than 60 countries and 370 locations, including airports and transportation terminals around the world.

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