Playa Vista, Calif. – August 27, 2015 - Today Belkin® announced a new line of fashion-inspired charging cables. MFi certified to ensure iOS compatibility, these Lightning to USB cables are designed to conveniently clip on/off to any bag, purse or keychain, so that users are never without a cable to charge their iPhone, iPod or iPad. The new fashion cables are available in three design options: a leather tassel, a braided USB clip and a metallic keychain are available today just in time for back to school.

“Cables have become the new 'must have' accessory and we want to make it easy, fun and fashionable for people to charge anywhere,” said Melody Saffery, director product management, Belkin. “The merging of fashion and tech results in beautifully crafted accessories that consumers want to use in their everyday lives. We are extremely proud of this collection of fashion charging accessories and are delighted to launch them with retail partners that share this same vision.”

Functional and stylish, the new collection includes a leather tassel, a braided USB clip and a metallic keychain, all of which are designed to elegantly attach to virtually any style of bag, purse or backpack.

Made from natural leather, the MIXIT Lightning to USB Tassel disguises itself as a purse accessory while cleverly hiding the premium metallic charging cable to enhance the elegance of an iPhone and ensure safe and rapid charging. Its fringe design takes a purse from bleak to chic, keeps the cable tidy and prevents it from getting tangled. Available in fog, camel, coral and black, the MIXIT Lightning to USB tassel effortlessly matches any purse or bag.

The MIXIT Lightning to USB Keychain has a sleek, structured aluminum body and can easily be slipped onto a keychain, so that it’s always there when users need to charge. It conveniently rotates at 360 degrees for effortless charging. The aluminum body also protects the Lightning connector from damage when not in use.

Boldly and functionally designed, the MIXIT Lightning to USB Clip is the perfect companion for attaching to a backpack or everyday bag without compromising individual style. The braided multicolor cable comes in fun color combinations including cool blue and mint, feisty pink and peach, fresh purple and mint, or minimal black and white.

MIXIT Lightning to USB Tassel (F8J174)

  • Built-in battery pack
  • 2A USB for fast charging
  • 3000 mAh battery pack for USB charging
  • Compact design with collapsible AC prongs
  • Dual-outlet charging when connected to AC
  • Surge protection for connected devices
  • Rated at 615 joules for superior surge protection

MIXIT Lightning to USB Metallic Keychain (F8J172)

  • 2.4A charging USB to Lightning connector cable
  • Flexible cable rotates 360 degrees for easy connection
  • Bends up to 90 degrees
  • Short rotating cord pivots for best angle
  • Housed within a sleek metallic keychain design
  • Product length 114m with 75.2mm cable
  • Available in 5 matte metallic colors: fog, silver, gold, pink and blue

MIXIT Lightning to USB Clip (F8J173)

  • 2.4A charging USB to Lightning connector cable
  • Braided cable with graphic multicolored weave
  • Soft cover slides down to secure cables and protect cable heads when not in use
  • Satin silver finish on hardware
  • Color-matched mounting loop, sliding cover and cable connector heads
  • Durable cable connector heads with oversized strain reliefs prevent wear
  • Product length 148.3mm with 78.5mm cable
  • Available in black & white, blue & mint, purple & mint, and pink & peach

Pricing and Availability:
The new collection of fashion charging accessories is available now at belkin.com, Target.com and Target retail stores for an MSRP of $34.99. They will be available in October at Colette (France) and the web store.

About Belkin
At Belkin, we make people-inspired products that harness the power of technology to connect people and the experiences they love. Our award-winning product lines include QODE keyboards, mobile accessories for laptops, smartphones and tablets, Wi-Fi networking solutions, and broad range of cable and power products. Our product offerings are designed to create a personal, efficient and enjoyable experience for people to use technology, whether they are at home, school, work or on the go.   A privately held company founded in 1983, Belkin has more than 1,500 employees in more than 30 countries around the world.

For more information, please visit Belkin on the Web, Follow us on Twitter, Like us on Facebook, or Follow us on Instagram

© 2015 Belkin International, Inc. and/or its affiliates. All rights reserved.

Belkin and many product names and logos are trademarks of the Belkin International. Third-party trademarks mentioned are the property of their respective owners.

iPad, iPhone, and iPod are trademarks of Apple Inc., registered in the U.S. and other countries. Lightning is a trademark of Apple Inc.

Media Contacts:

Orquidea Ramos
Assistant PR Manager
310-751-2894 or
orquidear@belkin.com

Media Resources

Tech Smart, Style Savvy Video - Play

MIXIT Lightning to USB Tassel (Black) - Download

MIXIT Lightning to USB Tassel (Pink) - Download

MIXIT Lightning to USB Tassel (Camel) - Download

MIXIT Lightning to USB Tassel (Gray) - Download

MIXIT Lightning to USB Metallic Keychain (Black) - Download

MIXIT Lightning to USB Metallic Keychain (Gold) - Download

MIXIT Lightning to USB Metallic Keychain (Silver) - Download

MIXIT Lightning to USB Metallic Keychain (Blue) - Download

MIXIT Lightning to USB Clip (Black/White) - Download

MIXIT Lightning to USB Clip (Pink) - Download

MIXIT Lightning to USB Clip (Purple) - Download

MIXIT Lightning to USB Clip (Blue) - Download