People Inspired Products
LAS VEGAS - January 10, 2012 - Belkin today unveiled a new brand identity committed to creating people-inspired products that help all of us stay seamlessly connected to the people, activities, and things we love. With the new brand logotype and logo, Belkin communicates its goal of delivering innovative product solutions that enable people to realize their potential through the application of technology. Belkin's new brand identity will be on display in the Belkin booth (South Hall #30651) at the 2012 International Consumer Electronics Show (CES) in Las Vegas.
"The new Belkin logo, affectionately named PIP for People Inspired Products, symbolizes our commitment to take inspiration from people, and acknowledges the connection between people and the experiences they value most." said Ernesto Quinteros, Belkin's Chief Brand Officer. "In a future where connectedness will only increase, our products have one common goal, to ensure that technology exists to serve people, and never the other way around."
To achieve the goal of creating people-inspired products, Belkin vows to listen to our customers and partners to build product solutions that improve upon daily challenges and anticipate evolving needs. In other words, to make products that people desire and that make their lives better.
The rebranding comes on the heels of the return of Belkin founder, Chet Pipkin, to the role of president and CEO. "Belkin has come a long way since the days I was building computer cables in my parent's garage," said Pipkin. "But I'm excited to be back leading the charge of a revitalized Belkin, one that is synonymous for quality, innovation, and, most of all, products inspired by the potential of people."
On the CES show floor for the first time since 2008, the innovations showcased in the Belkin booth in 2012 reflect this renewed emphasis on making quality products that enhance the role of technology in people's lives.
More information: Learn more about the new Belkin at http://www.belkin.com/. For full information on Belkin at the 2012 International CES, including high-res images, product press releases and company news, visit at http://www.belkin.com/CES2012.
Belkin media representatives and product experts will be on site at CES. To schedule an interview, booth tour or product demo, please call Liz Murphy at Formula PR at 310-598-9331 or Leah Polk at 310-279-8281.
Thunderbolt Express Dock
RoomService for Samsung
YourType Folio + Keyboard
Click to download Belkin logo (EPS)
At Belkin, we make people inspired products. With more than 200 patents, Belkin invents products that harness the power of technology to enrich peopleâ€™s lives. From wireless home networking and entertainment, to mobile accessories, energy management, and a broad USB and cable mix, Belkin products connect the dots between people and technology. Belkin also provides public and private sector organizations with high-quality security, infrastructure, energy, and server-room solutions. A privately held company founded in 1983, Belkin has more than 1,200 employees in 25 countries. Headquartered in Playa Vista, California, Belkin can also be found on the web at Belkin.com.