LAS VEGAS - January 10, 2012 - Belkin today entered the world of motorsports and announced a partnership with Earnhardt Ganassi Racing with Felix Sabates, the team behind Jamie McMurray's No. 1 NASCAR Sprint Cup Series Chevrolet. Belkin's new logo and brand identity will adorn the No. 1 car and team assets for the duration of the 2012 NASCAR season, but take center stage as the primary sponsor during the race at Martinsville, Virginia, on April 1.
Belkin revealed its new brand identity and logo on a specially designed NASCAR Sprint Cup Series car at the 2012 International CES in Las Vegas in booth #CP40. The new brand reflects Belkin's commitment to creating people-inspired products that seamlessly connect people to the experiences they love.
"We are excited to join Earnhardt Ganassi Racing and Jamie McMurray as a sponsor for the upcoming 2012 NASCAR season," said Chet Pipkin, CEO and founder of Belkin. "With tens of millions of fans and legions of devotees and viewers, NASCAR is a sport of the people, so it seems like a natural fit for a company that prides itself on taking inspiration from real people and creating products that enhance the role of technology in people's lives."
"Earnhardt Ganassi welcomes Belkin as a new partner of our team, the No. 1 Chevrolet and Jamie McMurray, and we hope this relationship will help generate awareness and brand loyalty for Belkin among our large number of devoted race fans," said Steve Lauletta, president of Earnhardt Ganassi. "Belkin's commitment to innovation, design, quality, and performance speaks to racing fans and is natural tie-in with our mission at Earnhardt Ganassi Racing."
Chip Ganassi created his own one-car IndyCar team in 1990 and established a partnership with sponsor, Target. Today, Chip Ganassi Racing Teams includes two in the NASCAR Sprint Cup Series, four entries in the IZOD IndyCar Series, and one Daytona Prototype in the GRAND-AM Rolex Sports Cars Series. Overall his teams have 14 championships and 145 victories, including three Indianapolis 500s, a Daytona 500, a Brickyard 400, and four Rolex 24 At Daytonas. Ganassi boasts state-of-the-art race shop facilities in Indianapolis, Brownsburg, Ind., and Concord, N.C., with a corporate office in Pittsburgh, Penn.
Click to download Belkin logo (EPS)
At Belkin, we make people inspired products. With more than 200 patents, Belkin invents products that harness the power of technology to enrich people’s lives. From wireless home networking and entertainment, to mobile accessories, energy management, and a broad USB and cable mix, Belkin products connect the dots between people and technology. Belkin also provides public and private sector organizations with high-quality security, infrastructure, energy, and server-room solutions. A privately held company founded in 1983, Belkin has more than 1,200 employees in 25 countries. Headquartered in Playa Vista, California, Belkin can also be found on the web at Belkin.com.