(Playa Vista, CA) - March 1, 2012 -Belkin, a global leader in connectivity solutions, today announced its new Partner Advantage Program. Designed to bring impactful and profitable benefits to solution providers and VARSs (value added resellers), the new program aims to connect with partners' organizational goals while protecting their business profitability.

"As a proven leader in a wide array of product categories, Belkin is committed to innovation and developing people inspired products and solutions. To deliver these products to our customers, we are committed to our reseller community and leveraging the deep meaningful relationships we've developed over the past 28 years," said Cliff Unger, director of enterprise sales and marketing. "We understand and appreciate the role that solution providers and VARs play in our success and have launched our new partner program to provide enhanced support of the channel and a host of new marketing, training and incentive opportunities."

Belkin's new Partner Advantage Program provides financial support, marketing resources, training, sales incentive and support at four levels - Bronze, Silver, Gold and Platinum, as well as exclusive access to Belkin's partner announcements and use of the Belkin partner logo. Partners at each level will also receive:

  • Discount on demo units
  • Access to chat support
  • Access to partner hotline
  • Belkin sponsored promotions/contests

Since its founding in 1983 in California, Belkin has been a recognized leader in connectivity solutions. With leading technology and reliable products, Belkin products have won a variety of awards and praise from critics of various backgrounds. In recent years, Belkin has made a name for itself as the premiere provider of secure switching and trade compliant connectivity solutions for government agencies. Additionally, Belkin offers a robust product suite for the enterprise as well as users in healthcare and education.

"We have come to know Belkin as a technology leader and a tremendous supporter of the VAR Channel," said Kyle Yost, Partner of En-Net Systems. "Our team has utilized many of the partner benefits that Belkin provides and they are consistently one of our most profitable and supportive vendors. We're excited about the enhancements to their partner program and the new ways in which our teams can work together."

For more information on Belkin's Partner Advantage Program, visit www.belkin.com/partneradvantage .

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About Belkin

At Belkin, we make people inspired products. With more than 200 patents, Belkin invents products that harness the power of technology to enrich people’s lives. From wireless home networking and entertainment, to mobile accessories, energy management, and a broad USB and cable mix, Belkin products connect the dots between people and technology. Belkin also provides public and private sector organizations with high-quality security, infrastructure, energy, and server-room solutions. A privately held company founded in 1983, Belkin has more than 1,200 employees in 25 countries. Headquartered in Playa Vista, California, Belkin can also be found on the web at Belkin.com.