Mobile Accessories and Networking Solutions Come to Life in Interactive Retail Location at Westfield Culver City Mall in Los Angeles
(Playa Vista, CA) - May 22, 2012 -Belkin, an award-winning designer of people-inspired products, recently celebrated the grand opening of its first retail store in the Westfield Culver City Mall in Los Angeles. The store provides a one-of-a-kind opportunity for consumers to experience and demo Belkin's array of accessories for mobile devices and networking products in a one-stop shopping environment.
"With the Belkin Store, we have created a place where people can experience the full breadth of Belkin products all in one location," said Chet Pipkin, president and CEO of Belkin. "Opening a retail store gives us the opportunity to properly showcase our brand's commitment to creating people-inspired products and connect with our customers in a more meaningful way."
This flagship venture at the Westfield Culver City Mall is the first of several anticipated store openings and marks a significant entrance into the retail category for the brand. Belkin has plans to expand to additional shopping centers around Los Angeles and in San Francisco later this year.
Since its inception in CEO Chet Pipkin's garage in 1983, Belkin has become a market leader across its product lines, offering an extensive range of innovations that leverage technology to connect the dots between people and the activities and experiences they love. The brand has been recognized for its achievements in innovation, design and engineering by the Consumer Electronics Association (CEA), winning five prestigious 2012 Consumer Electronics Show (CES) Design & Innovations Awards.
Click to download Belkin logo (EPS)
At Belkin, we make people inspired products. With more than 200 patents, Belkin invents products that harness the power of technology to enrich people’s lives. From wireless home networking and entertainment, to mobile accessories, energy management, and a broad USB and cable mix, Belkin products connect the dots between people and technology. Belkin also provides public and private sector organizations with high-quality security, infrastructure, energy, and server-room solutions. A privately held company founded in 1983, Belkin has more than 1,200 employees in 25 countries. Headquartered in Playa Vista, California, Belkin can also be found on the web at Belkin.com.