Belkin Recognized as a Top Corporate Design Winner with Three Bronze Awards
(Playa Vista, CA) - July 8, 2011 -
Belkin is the winner of three 2011 Bronze International Design Excellence Awards (IDEA®) for innovative product design, the Industrial Designers Society of America Announced (IDSA) last week. The three Bronze Awards put Belkin among the top corporate winners in 2011 along with Samsung, Microsoft and GE Healthcare.
Belkin products taking home the honors are the Conserve Valet in the communications tools category; the Conserve Gateway and Display in the home living category and the Conserve Smart AV in the entertainment category. Belkin Conserve products inspire energy conservation and provide easy, cost-effective tools for people to be more engaged with their energy use at home and work.
Belkin is a mainstay on the IDEA winners list, taking home 10 awards since 2007 and ranking in the top five of corporate award winners over the past five years. Belkin is in good company at the top, with companies such as Samsung, Apple, GE Healthcare, Dell, Panasonic and Herman Miller also on the list.
The IDEA® awards recognize design excellence in products, sustainability, interaction design, strategy, research and concepts. Widely considered one of the most prestigious design contests, this year's awards program received a record number of entries from 39 countries submitted. A panel of 20 international design experts selected the winners and recognized 524 finalists, 27 Gold Award winners, 68 Silver Award winners and 96 Bronze award winners. In addition to the three Bronze awards, two other Belkin products, the Conserve Insight and the Cooling Lounge were acknowledged as finalists for making it through to the second round of judging.
- "We put a great deal of emphasis on consumer insights and we work extremely hard to create innovative, functional designs that enhance people's lives and address real needs in the marketplace, said Oliver DuncanSeil, senior design director at Belkin. Winning three Bronze IDEA awards is icing on the cake"" it's validation for our team's creative spirit and capability. We're honored to be part of this elite group of winners."
- "People-inspired design lies at the core of everything we do at Belkin and is a fundamental part of our brand DNA, said Ernesto Quinteros, Belkin's chief brand officer. The IDEA awards represent the global best of the best and honor products that harmoniously blend innovation with aesthetics. To be ranked among the top companies over the past five years proves that Belkin is a major player in the world of industrial design."
Founded in 1965, the Industrial Designers Society of America (IDSA) is one of the world's oldest, largest, member-driven societies for product design, industrial design, interaction design, human factors, ergonomics, design research, design management, universal design and related design fields. IDSA produces the renowned International Design Excellence Awardå¨ (IDEA) competition annually; hosts the International Design Conference and five regional conferences each year; and publishes Innovation, a quarterly journal on design, and designBytes, a weekly e-newsletter highlighting the latest headlines in the design world. IDSA's charitable arm, the Design Foundation, supports the dissemination of undergraduate scholarships annually to further industrial design education. The organization has more than 3,000 members in 27 chapters in the U.S. and internationally. For more information, visit http://www.idsa.org.
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About Belkin International, Inc.
Belkin is the recognized global leader in delivering award-winning connectivity experiences. We connect people to technology through intuitive networking solutions and mobile accessories. Most recently, we are leading the Plug into Good³¢ movement with our line of Conserve energy management devices. As a privately held company founded in California in 1983, we have experienced more than 25 consecutive years of dramatic growth, and we remain committed to making significant strides in research and design.