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(Rushden, UK) – 7 January, 2013 – Belkin has today announced a strategic partnership with US based full protection smartphone and tablet accessory manufacturer LifeProof, to distribute LifeProof's range of shock, water, snow and dirt-proof accessories in Europe. Under the terms of the partnership agreement, Belkin will be the sole distributor of LifeProof's innovative products through its established retail and e-tail channel across EMEA.
The LifeProof product line is comprised of water, dirt, snow and shock protection solutions for the iPhone 4, 4S and 5, iPad 2, iPad (3rd Generation), iPad (4th Generation) and iPod touch (4th Generation), and will extend to include a range of solutions for the Samsung Galaxy S III. LifeProof's cases are tested to meet or exceed recognised standards including Military Standard 810F-516 against shock, and section IP 68 of the IEL 60592 standard against dirt and water ingress.
LifeProof's ultimate protection solutions have been available in the US since August 2011 and have already gained the market leadership position in full protection accessories.
Reinier Jens, Vice President of Belkin EMEA said, "Belkin's People Inspired Products strategy is to create and deliver a complete eco-system of accessories to enable consumers to connect, enhance, personalise and protect their smartphones, tablets and ultra-books, wherever they are, and whatever they are doing. The partnership with LifeProof will enable Belkin to offer the widest possible range of protection solutions through our established channels, giving consumers across Europe even greater choice".
Gary Rayner, LifeProof founder and CEO said, "We're delighted to be able to share Belkin's extensive channel network and experience of the EMEA market to bring our products to consumers in Europe. LifeProof's mantra is Freedom, and like Belkin, we create products that allow consumers to stay connected and use their mobile devices everyday, everywhere, for everything".
LifeProof's products will be available to Belkin's channel partners across EMEA alongside Belkin's already extensive range from mid-January.
The LifeProof company mantra is Freedom; LifeProof designs, manufactures and markets an entirely new category of products designed to give people more freedom from environmental constraints. Based in San Diego, LifeProof offers elegant and protective cases for Smartphones and Tablet PCs that enable full functionality and interactivity under any condition encountered in daily life. The registered brand name ‘LifeProof’ is inspired by the protection and fully functional convenient operation of the device in water, mud, dirt, or snow. For more information, visit www.lifeproof.com.
At Belkin, we are inspired by people. With more than 200 patents, Belkin invents products that harness the power of technology to enrich people's lives. From wireless home networking and entertainment, to mobile accessories, energy management, and a broad USB and cable mix, Belkin products connect the dots between people and technology. Belkin also provides public and private sector organizations with high-quality security, infrastructure, energy, and server-room solutions. A privately held company founded in 1983, Belkin has more than 1,200 employees in 25 countries. Headquartered in Playa Vista, California, Belkin can also be found on the web at Belkin.com/uk, on Facebook at "http://www.facebook.com/Belkin.UK and on Twitter at http://twitter.com/Belkin_UK