Belkin wants to make Belkin websites easy for you to navigate and Belkin Products easy for you to use. We are constantly improving Belkin websites and Belkin Products to make them more user-friendly.
If you are in the European Economic Area ("EEA"), the data controller for the purposes of European data protection law is Belkin Limited of Shipton Way, Express Park, Rushden, Northants, NN10 6GL, UK.
Belkin may collect both Personal Information and Non-Personal Information. "Personal Information" means any information that can be used to identify you. Some examples of Personal Information include your name, address, email address and phone number. "Non-Personal Information" means information that on its own cannot be used to identify you. Some examples of Non-Personal Information include usage data relating to Belkin websites and Belkin Products, language preferences and Belkin website page views.
Information may be aggregated and/or anonymized. When information is aggregated, it is combined with information about other customers and users. When information is anonymized, Personal Information is removed from collected data and the remaining portion of the data, containing only Non-Personal Information, is repurposed for internal or external use, such as, for example, to determine how many users of a particular router include an Internet-enabled television in a home network environment, or how many users viewed a particular website video or advertisement. Aggregated information that includes Personal Information is considered Personal Information until it has been anonymized. Anonymized information is considered Non-Personal Information. In general, usage data collected when you visit Belkin websites or use Belkin Products is both aggregated and anonymized so it does not identify you personally and is therefore Non-Personal Information.
The Belkin websites and Belkin Products are not directed to, nor does Belkin knowingly collect Personal Information from children under the age of 13. If we are informed that we have collected the Personal Information of a child under the age of 13, we will delete that Personal Information from our systems. If you believe we might have inadvertently collected Personal Information from or about a child under the age of 13, please contact us at firstname.lastname@example.org.
How We Collect Information
We may collect and process the following data about you:
Information you give us. If you fill in forms on Belkin websites or correspond with us by phone, email or otherwise, you may be providing us with information about you, which may include Personal Information. This includes information you provide when you register on Belkin websites, register or return a Belkin Product, subscribe to any of our services, search for a product, place an order on Belkin websites, participate in discussion forums or other social media functions on Belkin websites, enter a competition, promotion or survey, participate in a training session or other event, download firmware, software and apps, or when you report a problem with Belkin websites or Belkin Products or otherwise request support. Personal Information you give us may include your name, address, email address, phone number and other contact information, financial and credit card information and any other information that can be used to personally identify you.
Information we collect about you. We may automatically collect information when you use Belkin websites or Belkin Products, including:
Information we receive from other sources. We work closely with third parties who provide services to us (including, for example, business partners, subcontractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies) and we may receive information about you from them.
How We Use Information
We may use the information we collect for a number of purposes. These purposes will be consistent with the reason you provided the information to us or for a directly related purpose. The uses we make of such information include the following:
In addition, we may share aggregated and anonymized Non-Personal Information, including usage data about Belkin Products, with third parties for a variety of purposes, including to analyze trends about home networking and utility use, to show third parties how their products could work with Belkin Products and to generally improve home networking. We've taken steps to ensure that this information cannot be linked back to you and we require third parties to keep all shared information in its anonymized form.
Any third parties with whom we share your Personal Information are required to maintain the confidentiality of the information and are prohibited from using it for any other purpose. We will take all reasonable steps to make sure these third parties comply with the same privacy principles that govern our collection of your personal information.
When making purchases on the Belkin website stores, Belkin uses a payment processor to verify your payment card information. Your payment card information is passed through to the payment processor and is not collected or stored by Belkin. The payment processor is authorized to use this information only to authenticate your purchase and for no other purpose.
Our European website stores are operated by a third-party service provider, Trojan Electronics Ltd. ("Trojan"). Trojan processes your Personal Information solely for the purpose of fulfilling orders placed on our Belkin website stores in Europe, and in accordance with European data protection law.
You have the right to ask us not to process your Personal Information for marketing purposes. We will inform you (before collecting your Personal Information) if we intend to use your Personal Information for marketing purposes, or if we intend to disclose your Personal Information to any third party for marketing purposes.
If you do not wish to receive direct marketing material from us or a third party, in addition to following the "Unsubscribe" instructions in a marketing email, you can send us an email request at email@example.com.
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Where We Store Your Information
The data that we collect from you may be transferred to, and stored at, various locations globally, including the United States. It may also be processed by Belkin staff or contractors operating outside your country of residence (including, if you are in Europe, outside of the EEA, or, if you are in Australia or New Zealand (ANZ), outside of ANZ) who work for us or for one of our suppliers. Such staff may be engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. We also use cloud-based applications and services to store and process your Personal Information, which may result in your Personal Information being stored outside your country of residence (or the EEA or ANZ).
Accessing and Updating Your Personal Information
We need your help in keeping your Personal Information accurate and up to date, so please notify us of any changes to your Personal Information. You can access and update your Personal Information and communication preferences at any time in the following ways:
We note again that, if you choose to no longer receive marketing information from us, we may still communicate with you about other matters, such as product and service updates for Belkin Products you have purchased and customer support matters.
Retention of Personal Information
Cookies, Web Beacons and Other Web Tools
We use automatic data collection tools like cookies, embedded web links and widgets (collectively, "web tools"). These web tools collect certain information that your browser or your mobile device sends to Belkin websites and Belkin Products, such as computer IP address, browser type and service provider. In addition, Belkin uses small pieces of code called web beacons. Web beacons allow a website to transfer or collect information through a graphic image request. This allows Belkin to collect information such as the address of the page you are visiting, the address of the referring page you previously visited, what browser or mobile device you are using, and your display settings. Belkin and its advertising partners use web beacons, for example, to find out if advertising on Belkin websites and other websites that contain Belkin ads is effective, or if certain videos on Belkin websites are being viewed.Belkin may use web tools for the following purposes:
In addition to Belkin's use of web beacons on Belkin websites, we allow certain third parties who provide Belkin advertising on their websites to use their own web beacons within Belkin websites. In that case, if you click on or view a Belkin ad on one of our advertising partners' websites and are redirected or go to the Belkin website, the advertising partner places a web beacon on your browser so that we can track advertising conversions (which let us know if an ad was effective). These web beacons will appear on your browser regardless of whether you have refused to accept cookies or indicated that you do not want to be tracked on Belkin websites or on the Internet generally. However, they are only used by Belkin for the limited purpose of tracking advertising conversions and do not identify you personally in any way.
Third parties may collect information about your online activities over time and across different websites when you use Belkin websites. To avoid tracking by these third parties, you can exercise the choices above to reject cookies, although Belkin has no control over and cannot confirm whether these third parties honor the do not track browser choices you have made.
We strive to maintain reasonable administrative, technical and physical safeguards designed to protect the information collected by Belkin websites and Belkin Products. Unfortunately, the transmission of information via the Internet is not 100% secure. Although we will do our best to protect your Personal Information, we cannot guarantee its security; any transmission is at your own risk.
It is important to note that if you use a computer or device that can be accessed by others, other people may be able to access unencrypted Personal Information. If you do not want your information to be available to others, exercise caution when using public computers or devices or when using any computer or device to which users unauthorized by you may have access.
We recommend that you take every precaution in protecting your Personal Information when you are on the Internet. For example, change your passwords often, use a combination of letters and numbers when creating passwords, and make sure you use a secure browser. You should also be aware that names that you give your Wi-Fi-enabled devices, home networks and services (also known as "friendly names") may be detectable by others outside your home, so you should not use Personal Information as part of your friendly names.
Updates and Upgrades
Belkin Products may be updated or upgraded from time to time to provide additional features, address technical issues, and generally make your user experience better. Some Belkin Products include an auto-update feature, which gives us the ability to make updates automatically. You can change auto-update options by changing your settings within the Belkin Product account information. In very limited cases, updates may still be automatically applied, regardless of the auto-update setting. For example, we may provide an automatic update that prevents or fixes a security vulnerability or breach to your network.
Third Party and Social Media Linked Sites
If you participate in or post information to a discussion forum or chat room on any Belkin website or Belkin Product, you should be aware that the information you provide there will be made broadly available to others, and can be read, collected, forwarded or used by other users of these forums, potentially inside or outside Belkin, who have access to that forum. This information could also be used to send you unsolicited messages. Please recognize that individual forums may have additional rules and conditions. Each participant's opinion on a forum or chat room is his or her own and should not be considered as reflecting the opinion of Belkin. We are not responsible for Personal Information or any other information you may choose to submit in these forums, or the consequences of any submission. If at any time you would like to remove a posting, please email us at firstname.lastname@example.org. Keep in mind that removal of a posting from a forum or chat room does not mean that the posting will be deleted from our systems, or that it has been completely removed from the Internet.
How to Contact Us
Updated October 20, 2014
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