(Northants, UK) - 23 May 2007 – Belkin are pleased to announce the placement of Harold Smolders as PR Manager – EMEA. In this newly created role Harold will continue to drive the Global PR strategy for Belkin on a European level, in a continuing effort to provide in-house, personal support for journalists and press of every level and across the many multimedia outlets.
Belkin actively participate in trade shows and press events across Europe and Harold will drive press attendance for these events and for all product launches and PR initiatives. As part of an established in house PR team Harold will be supported in his efforts by Sandy de Roos, Chantal Vergouw in Europe and Liz Falconer in the UK and Ireland.
“Belkin are aiming to grow the brand that we have all worked hard to establish over the 10 years we have been a major player in Europe. We are continuously investing in our Marcoms team to ensure that we can be proactive in our communications strategy, improve our consumer brand awareness and provide press with exciting, innovative products to review and up to the minute technology news stories. I am sure that Harold and his team will excel at the task at hand.” Said Nima Amadinejad, VP Product Management
Harold joins the company from one of the world’s largest industrial engineering organisations where he held the position of Corporate and Marketing Communications Manager at their London head office. In addition to his experience in multi-national Marketing Communication and Sales Development, he has managed large international projects and events in Europe and overseas. Harold has recently relocated from London, UK and will be based in the Belkin office in Schiphol Rijk.
“Belkin is well-known in the industry for its quality and wide range of products and I’m very excited to have been offered this opportunity to further develop and improve communications and to strengthen the Belkin brand,” explains Smolders.
Belkin offers a diverse product mix that provides people with seamless electronics integration in their homes, cars, and on the go. Founded in California in 1983, Belkin is a privately held company and the recognized leader in connectivity solutions, in addition to accessories for iPod® devices, computers, and more. We provide extensive solutions for networking, home cinema—with our PureAV® line of cables, power, and digital accessories and interconnects —and many more categories. Full product details are available from www.belkin.co.uk and www.pureAV.com
Belkin’s phenomenal growth has led to our expanding global presence. In addition to corporate headquarters in Los Angeles, the European head office and distribution centre occupies 300,000 sq feet in Rushden, Northants, UK and further offices are located in the Netherlands, and Germany, France, Spain, Italy and in the Asia Pacific region, including Australia, Shanghai, and our regional headquarters in Hong Kong.