Belkin Powerline AV+ Wins Bronze International Design Excellence Award (IDEA), Presented by IDSA and Sponsored by BusinessWeek, IDSA, Target, and Autodesk

Belkin's continued commitment to excellence in design and innovation has landed them six IDEA Awards and mention in the "Top Corporations" list for most awards won in the last six years.

(Compton, CA) - July 29, 2009 - Belkin International, Inc., today announced that it has won the prestigious IDEA Award, by cosponsors Industrial Designers Society of America (IDSA), BusinessWeek, Target Corporation, and Autodesk Inc., a world leader in design innovation technologies. Belkin received the bronze IDEA Award for the Powerline AV+ in the Entertainment category. The Powerline AV+ allows users to reliably transmit content from the Internet directly to home-theater systems and computers through the wires in their homes.

Belkin began competing in 2002 and has received a total of nine IDEA Awards, with the last seven awards occurring in the past six years. Belkin's award-winning design team also made the "Top Corporations" list of companies who have won the most awards in the past six years.

The 2009 jury , composed of 20 world-renowned designers and design thinkers, spent weeks previewing entries online and two-and-a-half days of intense, face-to-face evaluation and debate on IDEA. Judging criteria for each entry focused on nine areas of industrial design excellence: design innovation; benefit to the user; benefit to the client/business; benefit to society; ecological responsibility; appropriate aesthetics and appeal; usability testing; rigor and reliability (Design Research category); and internal factors and methods, implementation (Design Strategy category).

Powerline AV+ Starter Kit Click to download hi-res image

Powerline AV+ Starter Kit (F5D4075)

Ideal for high-quality transmission of video, such as HD movies, and other data
Includes a 3-port Adapter to support multiple devices, such as AV equipment and a gaming console, as well as a single-port version to plug into a router
Transfers data at speeds of up to 200Mbps
Security: 128-bit AES link encryption with key management for secure powerline communications

Operating Range:

Up to 300m in wall powerlines
16 bridged devices per station

Standards

IEEE 802.3/802.3u
HomePlug® AV-certified
Coexistence with HomePlug 1.0

For more information please visit www.idsa.org.

HomePlug is a trademark of the HomePlug Powerline Alliance, Inc., in the U.S. and other countries.

About IDEA, Industrial Designers & IDSA

The IDEA program fosters business and public understanding about the impact of industrial design excellence on the quality of life and the economy.

IDSA is the voice of industrial design, committed to advancing the profession through education, information, community, and advocacy.

Click to download Belkin logo (EPS)

About Belkin International, Inc.

Belkin offers an extensive range of innovations designed to give computer and consumer electronics users seamless integration in their homes, cars, and on the go. Belkin, a privately held company founded in California in 1983, is the recognized global leader in connectivity solutions. Since our inception in 1983, Belkin has experienced an amazing 25 consecutive years of dramatic growth and remains committed to making significant strides in the areas of research and design.

Our diverse and far-reaching product mix includes award-winning innovations for easy-to-use networking solutions, accessories for mobile devices, such as iPod®, iPhone™, laptops, and netbooks, as well as energy conservation products. You can view and purchase them at www.belkin.com, as well as through a network of major distributors, resellers, and superstores.

Belkin also provides business-class solutions that include KVM switches, LCD rack consoles, racks and enclosures, in addition to a broad USB and cable product mix. Belkin has developed industry-leading innovations, prized by channel partners and end users alike for their dependability, customer service, and comprehensive warranties.

Belkin's U.S. presence includes headquarters in Los Angeles, a distribution center in Indianapolis, and an award-winning Industrial Design Group in Hollywood. With major facilities in the United Kingdom and the Netherlands, our reach extends throughout Europe, Latin America, and Asia Pacific, with offices in Australia, New Zealand, Korea and, more recently, Hong Kong.