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Annabelle Apley
Public Relations Manager
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Orquidea Ramos
Public Relations Coordinator
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Save Energy with Four New Belkin Conserve Products

(Playa Vista, CA) - June 15, 2010 - To help people reduce their carbon footprint and lower their electricity bills, Belkin today announced four additions to its Conserve line of energy-saving accessories. Elegantly designed and easy to use, the Conserve Insight, Conserve Socket™, Conserve Valet™, and Conserve Smart AV™ make it easy to save energy and minimize your environmental impact.

With the size of the green marketplace estimated to reach $845 billion by 2015, energy management is emerging as an important new product category (Natural Marketing Institute). In a December 2009 survey conducted by Horizon Research and commissioned by Belkin, 81 percent of respondents indicated they would "make sure to reduce their household use of electricity that month if they noticed that their electricity bill was too high the previous month." These are two of many findings that highlight people's growing awareness of and desire to reduce energy consumption. Other important statistics include:

  • The average cost of energy wasted from home electronic entertainment devices left on but not in use is $76 per year.*
  • 1.2 billion metric tons of CO2 is produced to generate electricity for one year of residential use in the U.S.†
  • 100 billion kilowatt hours of electricity are consumed in the U.S. for standby power.‡

    Recognizing this demand, Belkin’s new Conserve products aim to empower people to make better decisions around their energy usage. With its easy-to-read display, the Conserve Insight energy-use monitor helps you monitor your energy use by showing how much devices really cost-in watts, dollars, and carbon dioxide. Plug a device, such as a TV or microwave, into Conserve Insight to see the true impact to your wallet and the environment.

    The Conserve Smart AV auto-off surge protector detects when your TV is turned on or off, and shuts down power to connected components-like video game consoles, DVD players, and home theater equipment-so that no energy is wasted when the TV is not turned on.

    The Conserve Valet smart charging station is a convenient place to charge all of your mobile devices, and it also helps save energy by shutting off automatically when the devices are fully charged. (A charger left plugged into the wall can still draw power-even when no device is attached.) The Conserve Valet charges up to four devices such as cell phones, music players, and handheld video games, and it also reduces cable clutter.

    The Conserve Socket power timer automatically shuts off power after a time interval you select. This helps save energy and makes a home safer by timing the power to devices such as curling irons, fans, and space heaters.

    These four products join the Conserve Switch™ and the Conserve Surge, which enable energy conservation by reducing standby power in homes and offices.

    • AVAILABILITY

    Available for pre-order on Amazon.com starting today and ships in mid-July

    Conserve Insight (F7C005) - $29.99
    • Make better energy decisions: See how much different devices cost to use on a yearly or monthly basis
    • Know your environmental impact: Shows power-plant CO2 emissions produced to use your device on a yearly or monthly basis
    • Easy to read: 6 ft. cord allows you to read display at eye level or place on a table
    • Customizable: Use the preloaded U.S. average electricity rate or enter your own rate off your electric bill;you can also set the CO2 emissions rate for your specific region
    • Tracking feature: Tracks your actual device usage over time and projects the cost of operation
    Conserve Smart AV (F7C007) - $29.99
    • Simple setup: Plug your TV into the green socket and your AV peripherals into one of the five controlled outlets
    • Saves energy automatically: The green socket detects the power state of your TV and automatically turns on/off DVD players, VCRs, game consoles, receivers, subwoofers, etc.
    • Works with cable/satellite boxes: 2 Always-On Outlets for devices that need constant power
    • Works with cable/satellite boxes: 2 Always-On Outlets for devices that need constant power
    • Protects sensitive electronics: 1080 joules of surge protection ensure electronics are safe from power spikes or surges
    • Saves space: Narrow footprint and wall-mounting holes make it easy to place behind furniture
    Conserve Valet (F7C008) - $39.99
    • Charge up to 4 mobile devices at the same time
    • Frees up wall outlets: Replace up to 4 charging "bricks" with 1 clean power cord
    • Saves energy by automatically turning off after devices are fully charged
    • The product itself draws zero power when not in use-so you can keep your devices ready to go without wasting energy
    • Designated charging spot: Always know where your mobile devices are and that they are fully charged
    • Eliminates standby power: Doesn't power until you hit the start button
    • automatically turns off when you unplug all your devices
    • Reduces clutter: Innovative storage area to hide messy cords
    • Includes 2 cables: A USB to mini-USB cable and a USB to micro-USB cable are included
    Conserve Socket (F7C009) - $9.99
    • Easy to set: Choose 30 minutes, 3 hours, or 6 hours with a simple switch
    • Safer home: Automatically shuts off space heaters, curling irons, etc.
    • Saves energy: Completely cuts power after timer expires
    • Multiple uses: Can be used with appliances and devices throughout the house
    QUOTES:

    Jonathan Gaw, Research Manager, IDC:

      "Consumers clearly have a high interest in energy conservation, but they need help in translating that interest into action. Tools that allow consumers to assess their home's energy needs and then follow through on that information with set-and-forget simplicity will be important elements towards helping consumers make meaningful reductions in energy consumption."

    Mark Reynoso, CEO and President, Belkin:

      "Our research shows that although people have a strong desire to minimize their impact to the earth, there haven’t yet been tools available to provide insight about their energy use. With the Conserve Insight, Socket, Valet, and Smart AV, people can now have better control and knowledge of their energy management.

      “We’ve combined our strengths in understanding people's needs with our expertise in user-centric design to bring elegant and easy-to-use energy conservation solutions such as these into the home. With these four additions to our Conserve line, Belkin is enthusiastically pursuing the emerging category of energy conservation."
    *Details: Based on a TV, DVD player, VCR, video game console, subwoofer, and compact stereo on 19 hours per day, but not active, at $0.117 cost per kilowatt hour (Sources: Energy Information Administration; Department of Energy; Lawrence Berkeley National Laboratory; and The Neilsen Company)

    †Source: U.S. Department of Energy; Energy Information Administration Annual Energy Review 2008

    ‡Source: EPA, October 2008


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    About Belkin International, Inc.

    Belkin offers an extensive range of innovations designed to give computer and consumer electronics users seamless integration in their homes, cars, and on the go. Belkin, a privately held company founded in California in 1983, is the recognized global leader in connectivity solutions. Since our inception in 1983, Belkin has experienced an amazing 25 consecutive years of dramatic growth and remains committed to making significant strides in the areas of research and design.

    Our diverse and far-reaching product mix includes award-winning innovations for easy-to-use networking solutions, accessories for mobile devices, such as iPod®, iPhone™, laptops, and netbooks, as well as energy conservation products. You can view and purchase them at www.belkin.com, as well as through a network of major distributors, resellers, and superstores.

    Belkin also provides business-class solutions that include KVM switches, LCD rack consoles, racks and enclosures, in addition to a broad USB and cable product mix. Belkin has developed industry-leading innovations, prized by channel partners and end users alike for their dependability, customer service, and comprehensive warranties.

    Belkin's U.S. presence includes corporate headquarters in Playa Vista, CA and a distribution center in Indianapolis, IN. With major facilities in the United Kingdom and the Netherlands, our reach extends throughout Europe, Latin America, and Asia Pacific, with offices in Australia, New Zealand, Korea, and Hong Kong.

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    Belkin International, Inc. Corporate Offices 12045 E. Waterfront Drive Playa Vista CA 90094 USA (310) 751-5110 (310) 898-1111 fax  www.belkin.com