PRESS RELEASE
Contact Information
Belkin Appoints Alan Sparks as VP of Asia
(Playa Vista, CA and Hong Kong) – March 15, 2010 – Belkin International, Inc., the global leader in connectivity solutions, announces the appointment of Alan Sparks to the position of VP of Asia. Effective immediately, Alan will lead Belkin’s APAC (Asia Pacific) business based in Hong Kong. In his role, Alan will have P&L responsibility for the region as well as responsibility to grow our brand awareness and preference.
Alan served recently as the Senior Vice President for APMEA (Asia Pacific, Middle East, and Africa) at Phillips’ Consumer Electronics and brings 12 years of leadership experience in Asia that will prove instrumental in growing the Belkin brand in the APAC region. At Phillips, Alan spent five years in South Africa managing Phillips’ Business Communications and then moved to Asia. There, Alan was the Vice President for APAC for Phillips Consumer Communications (GSM and DECT Phones), before taking on the role of Senior Vice President for the Consumer Electronics Division APMEA.
Alan successfully grew Phillips’ Consumer Electronics business in almost all categories, improving effectiveness of distribution and also dramatically enhancing employee engagement within his team.
Alan Sparks
Click to download hi-res image
Mark Reynoso, CEO and President, Belkin:
- "We are eager to have Alan join the Belkin team. Alan's expertise of the market, proven track record, and experience running brand-led organizations is key to our future success. His prior role managing a billion-dollar-plus consumer electronic business in Asia is just the right experience we need to achieve our ambitious goals in that market. I look forward to the successes he will bring to the region."
About Belkin International, Inc.
Belkin offers an extensive range of innovations designed to give computer and consumer electronics users seamless integration in their homes, cars, and on the go. Belkin, a privately held company founded in California in 1983, is the recognized global leader in connectivity solutions. Since our inception in 1983, Belkin has experienced an amazing 25 consecutive years of dramatic growth and remains committed to making significant strides in the areas of research and design.
Our diverse and far-reaching product mix includes award-winning innovations for easy-to-use networking solutions, accessories for mobile devices, such as iPod®, iPhone™, laptops, and netbooks, as well as energy conservation products. You can view and purchase them at www.belkin.com, as well as through a network of major distributors, resellers, and superstores.
Belkin also provides business-class solutions that include KVM switches, LCD rack consoles, racks and enclosures, in addition to a broad USB and cable product mix. Belkin has developed industry-leading innovations, prized by channel partners and end users alike for their dependability, customer service, and comprehensive warranties.
Belkin's U.S. presence includes headquarters in Los Angeles, a distribution center in Indianapolis, and an award-winning Industrial Design Group in Hollywood. With major facilities in the United Kingdom and the Netherlands, our reach extends throughout Europe, Latin America, and Asia Pacific, with offices in Australia, New Zealand, Korea and, more recently, Hong Kong.