PRESS RELEASE

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Melody Chalaban
Public Relations Manager
work (310) 604-2347
Jacqueline Romulo
Public Relations Coordinator
work (310) 604-2303

New, Improved Belkin Laptop Cooling Pad Offers Best Cooling Performance

(Compton, CA) - February 9, 2010 - The new Belkin Cooling Pad is the best way to keep your laptop cool. In order to achieve the best cooling performance, Belkin redesigned the Cooling Pad to include a patent-pending AirFlow Wing, repositioned fan, and wave shape. This combination of features optimizes circulation to let hot air flow up and away from your laptop. The USB-powered Cooling Pad can be used comfortably on a desk or in your lap.

Laptop Cooling Pad Click to download hi-res image

Laptop Cooling Pad Click to download hi-res image

STATISTIC

  • In the last year, NPD reports that the laptop cooling category has grown by 22 percent.
  • NPD data shows Belkin has gone from having no share to almost 40 percent of the market within 2 years.

    Building off of the success of the previous model, the new Cooling Pad aims to further increase Belkin's prominence by offering a superior method of keeping laptops cool.

    • AVAILABILITY

  • April 2010 in all global regions
  • Now available for pre-order on Amazon.com

    • Laptop Cooling Pad (F5L055) - $29.99
    • Patent-pending AirFlow Wing for better cooling and quieter operation
    • Patented wave design enhances cooling capabilities
    • Single-fan design optimizes cooling with low power consumption
    • Includes USB cable and convenient storage compartment for it when not in use
    • Fits laptops up to 15.4"
    *Independent third-party testing of cooling performance done by NTS Testing and Engineering Services. Testing measured laptop temperature before and after 20 minutes of operation with cooling-pad products. Testing included the Belkin Cooling Pad and top cooling-pad products in terms of market share in the United States as of October 2009.

    Click to download Belkin logo (EPS)

    About Belkin International, Inc.

    Belkin offers an extensive range of innovations designed to give computer and consumer electronics users seamless integration in their homes, cars, and on the go. Belkin, a privately held company founded in California in 1983, is the recognized global leader in connectivity solutions. Since our inception in 1983, Belkin has experienced an amazing 25 consecutive years of dramatic growth and remains committed to making significant strides in the areas of research and design.

    Our diverse and far-reaching product mix includes award-winning innovations for easy-to-use networking solutions, accessories for mobile devices, such as iPod®, iPhone™, laptops, and netbooks, as well as energy conservation products. You can view and purchase them at www.belkin.com, as well as through a network of major distributors, resellers, and superstores.

    Belkin also provides business-class solutions that include KVM switches, LCD rack consoles, racks and enclosures, in addition to a broad USB and cable product mix. Belkin has developed industry-leading innovations, prized by channel partners and end users alike for their dependability, customer service, and comprehensive warranties.

    Belkin's U.S. presence includes headquarters in Los Angeles, a distribution center in Indianapolis, and an award-winning Industrial Design Group in Hollywood. With major facilities in the United Kingdom and the Netherlands, our reach extends throughout Europe, Latin America, and Asia Pacific, with offices in Australia, New Zealand, Korea and, more recently, Hong Kong.

    Belkin International, Inc. Corporate Offices 501 W. Walnut Street Compton CA 90220-5221 USA (800) 223-5546 (310) 898-1111 fax  www.belkin.com