PRESS RELEASE

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Melody Chalaban
Public Relations Manager
work (310) 751-2950
Jacqueline Romulo
Public Relations Coordinator
work (310) 751-2885

Belkin Introduces SuperSpeed USB 3.0 Products

(Playa Vista, CA) - February 23, 2010 - Belkin announces a new line of SuperSpeed USB 3.0 products, including a PCIe Add-In Card, ExpressCard, and Premium A-B and Micro-B Cables. SuperSpeed USB 3.0 products provide a high rate of transfer speed that allows you to move content-rich media back and forth between different devices.

USB 3.0 is specified to transfer at five gigabits per second, or 10 times faster than USB 2.0*. In our tests we observed speeds of up to 180 megabits per second, or three times faster than USB 2.0, which is a great improvement for activities such as large file transfers. USB 3.0 products are backward-compatible with USB 2.0 devices and will interoperate with them as well.

With SuperSpeed USB 3.0 products, you can do the following faster than before:

  • Download HD movies and other multimedia
  • Transfer high-bandwidth media and files back and forth
  • Charge and sync devices, like a digital camera or smartphone
  • SuperSpeed USB 3.0 PCIe Add-In Card Click to download hi-res image

    SuperSpeed USB 3.0 ExpressCard&trade Click to download hi-res image

    SuperSpeed USB 3.0 Premium A-B Cable, 4 ft. Click to download hi-res image

    STATISTIC

  • An In-Stat 2008 report shows more than 3 billion USB-enabled devices currently being shipped.
  • According to The NPD Group data from January 2010, Belkin is the current market leader in USB connectivity**.
  • AVAILABILITY

  • April 2010 in the US
  • May 2010 in Canada.
  • SuperSpeed USB 3.0 PCIe Add-In Card (F4U023) - $79.99
    • Connects up to 127 USB devices (through cascading additional hubs)
    • Supports plug and play and hot-swap functionality
    SuperSpeed USB 3.0 ExpressCard™ (F4U024) - $79.99
    • Fully compliant with ExpressCard specification 1.0 and Universal Serial Bus 3.0 specification Revision 1.0
    • Supports plug and play and hot-swap functionality
    • Connects up to 127 USB devices (through cascading additional hubs)
    SuperSpeed USB 3.0 Premium A-B Cable, 4 ft.(F3U158-04) - $39.99 ; 8 ft. (F3U158-08) - $49.99

    SuperSpeed USB 3.0 Premium Micro-B Cable, 4 ft. (F3U165-04) - $39.99; 8 ft. (F3U165-08) - $49.99
    QUOTE:

    RJ Theodore, General Manager of Core Products, at Belkin:

    • “Belkin has always led in adopting new technology and bringing products that support these new technologies to consumers. USB 3.0 is positioned to have a major impact in connectivity for computers, media players, and other devices. Similar to when USB 2.0 was first introduced, we plan on leading the integration of USB 3.0 with a line of thoughtful solutions that are easy for our customers to understand and use.”
    *This is the theoretical performance of the USB 3.0 standard as specified by the USB-IF. Real-world throughputs will vary.

    **USB connectivity consists of the following NPD categories: USB Hubs and USB Cables.

    Click to download Belkin logo (EPS)

    About Belkin International, Inc.

    Belkin offers an extensive range of innovations designed to give computer and consumer electronics users seamless integration in their homes, cars, and on the go. Belkin, a privately held company founded in California in 1983, is the recognized global leader in connectivity solutions. Since our inception in 1983, Belkin has experienced an amazing 25 consecutive years of dramatic growth and remains committed to making significant strides in the areas of research and design.

    Our diverse and far-reaching product mix includes award-winning innovations for easy-to-use networking solutions, accessories for mobile devices, such as iPod®, iPhone™, laptops, and netbooks, as well as energy conservation products. You can view and purchase them at www.belkin.com, as well as through a network of major distributors, resellers, and superstores.

    Belkin also provides business-class solutions that include KVM switches, LCD rack consoles, racks and enclosures, in addition to a broad USB and cable product mix. Belkin has developed industry-leading innovations, prized by channel partners and end users alike for their dependability, customer service, and comprehensive warranties.

    Belkin's U.S. presence includes headquarters in Los Angeles, a distribution center in Indianapolis, and an award-winning Industrial Design Group in Hollywood. With major facilities in the United Kingdom and the Netherlands, our reach extends throughout Europe, Latin America, and Asia Pacific, with offices in Australia, New Zealand, Korea and, more recently, Hong Kong.

    Belkin International, Inc. Corporate Offices 12045 E. Waterfront Drive Playa Vista CA 90094 USA (800) 223-5546 (800) 2-BELKIN  www.belkin.com