Elvira, Vice President of Finance
- Hometown: Alexandrov, Russia
- Her favorite part of the job: The chance to have a real impact
on the company
- What she likes best about being at Belkin: Being able to approach
anyone
- What you’ll find her doing after work: Spending time with her young
son
Elvira has never been afraid of change. When she won a green-card lottery in her
native Russia seven years ago, Elvira jumped at the chance to move to the United
States. “I’d never been here before,” she says, “but I thought since the opportunity
came to me, I should use it. I figured, why not?”
That openness to change has come in handy at Belkin, where Elvira often has to switch
gears fast—from helping the sales department with pricing, to analyzing market share
with product managers, to collaborating with top management on budgets.
“You may think at the beginning of the day you’re going to do one thing, but many
things can change throughout the day,” she says. “Priorities shift and things have
to be done on the fly. The industry is very dynamic and product life cycle is short,
so decisions need to be made quickly. If you delay a decision, you’ll miss the boat.”
Since joining the company in 2005 as Controller, Elvira has thrived—and Belkin has
noticed, promoting her first to Director, and most recently to Vice President of
Finance. According to Elvira, it’s Belkin’s entrepreneurial environment and the
open communication across the organisation that’s helped her to succeed. “People
here are always willing to listen to what you bring to the table.”
